The Culture and Media Section of the Embassy deals with various topics. In the field of culture, its main aim is to foster mutual understanding by encouraging cultural contacts between Switzerland and China. It acts as a support for Swiss artists who want to present their work to the Chinese public. It also contributes to implement Switzerland’s cultural external policy. In order to do that, this Section stays in close contact with all relevant cultural institutions in Switzerland, with all Swiss official representations in China, with Chinese official and non-official cultural institutions as well as with Chinese artists. As for the media, this Section acts as focal point for all issues related to media institutions active in China, be they Chinese or foreign. Last but not least, this Section is entrusted with the implementation of the “Presence Switzerland” program in China.

• Supporting Switzerland’s cultural policy in China as well as Swiss artists in their projects in China
• Presenting Switzerland in its diversity to the Chinese public in order to foster a better understanding of Switzerland’s realities, notably by implementing “Presence Switzerland”’s projects in China
• Supporting the work of journalists working for Swiss media in China
• Acting as interface between the Swiss government and Swiss official representations in China on the one hand and the media, both Chinese and international, in China
• Spokesperson of the Embassy