According to Ms. Andrea Szücs, President of the Hungarian Association in Bern, the image of Hungary in Switzerland is not bad, even though tourism and cultural exchange still remain vested with huge, untapped potential, in this particular case with respect to the still largely unknown city of Eger. This type of partnership is beneficial not only for the Hungarian partner, but also for Bern which is thereby enabled to make itself better known in Hungary.
When the Hungarian foundation “Pannónia Singers” in Eger contacted the Hungarian Association in Bern, the positive reaction was immediate. The Association, founded in 1993 and boasting a membership of some 140 persons, was all ears when presented with the possibility of creating a touristic link between the Hungarian city of Eger and the city of Bern. The exchange transpires in the form of cultural events designed to enhance relations between the two cities and to promote reciprocal potential in the domain of tourism.