The Embassy of Switzerland launches Swiss Trail, a phone app showcasing Swiss-influenced landmarks across Cairo

Media release, 06.02.2018

CAIRO, Egypt – The Embassy of Switzerland, in collaboration with the Swiss Club Cairo, has launched Swiss Trail, a phone application showcasing 20 Swiss-influenced landmarks across Cairo, including historical hotels, villas, gardens and buildings once built or run by Swiss citizens in Egypt.

Swiss Trail uses GPS systems to indicate the Swiss-linked landmarks on a map of the Egyptian capital. Users of the app can track the landmarks and the distances needed to reach them from where they are located, as well as access detailed information about each venue, including its historical links to Switzerland and photographs and passages about the various places as outlined in historical books.

The Windsor Hotel and Groppi Cafe in downtown Cairo are among the diverse venues captured in detail through the Swiss Trail application. Users of the app can access other more general information about Switzerland and Swiss culture.

“It is extraordinary to see how Swiss entrepreneurs, artists and architects have left their legacies across the Egyptian capital. Swiss Trail follows the innovative and pioneering spirit that has created fascinating historical and cultural ties between Egypt and Switzerland. We have launched this phone application to make the knowledge of these strong links accessible to everyone,” said Paul Garnier, the Ambassador of Switzerland to Egypt.

“The popular downtown Cairo area in particular is home to many Swiss-influenced sites. A stroll through the neighborhood with the app shows that there is a more prevalent Swiss touch to the area than most people know.”

The Swiss Trail app can be downloaded through Android phones’ Google Play Store platform and the Apple phone App Store platform.

Swiss Trail is co-produced by the Embassy of Switzerland and the Swiss Club Cairo. It is supported by Presence Switzerland, the unit of the Swiss Federal Department of Foreign Affairs responsible for transmitting general knowledge about Switzerland overseas.

For more information please contact:

Salwa El Sheikh, Cultural and Administrative Assistant, Embassy of Switzerland in Egypt, Telephone: 02 2575 8284

Shaimaa Fayed, Communications Officer, Embassy of Switzerland in Egypt, Telephone: 02 2575 8284