Smallholder farmers in Georgia’s Guria region play a vital role in the local economy, but many struggle to adapt to the digital world. Limited digital skills prevent them from modernizing their farming practices, accessing state support programs, and reaching broader markets.
To help close this gap, Switzerland through its project “Modernization of Vocational Education and Training System related to Agriculture in Georgia” supports local farmers in acquiring essential digital skills.
In Chokhatauri, the project has partnered with College Horizon in Ozurgeti to introduce a course for local farmers at the Digital Education Center. The center offers non-formal digital education tailored to the needs of local farmers. Though 95% of Chokhatauri and 30 villages have internet access, many younger farmers—aged 35 to 40—still struggle with basic tasks like sending an email or researching pesticide information online.
“We had the idea for digital training, but lacked the resources,” says Jumber Ujmajuridze, head of the center. “The grant we received from the Swiss-funded project made it possible. Farmers now attend flexible courses to learn how to use MS Office and navigate the internet. Two college students lead the sessions, gaining teaching experience while helping farmers.”
Training is delivered in small groups of 7–8 people, allowing personalized instruction and support. In total, 38 farmers will be trained. Participants not only learn basic computer literacy and online marketing but also receive guidance on how to apply for state and private agricultural support.
One of the participants, Marina Kobidze, shared her experience:
“I completed 66 hours of training and can now send emails, upload documents, and even manage photos—things that once felt impossible. I feel more confident and capable now.”
To support ongoing learning, the project has also created a digital platform specifically for Chokhatauri farmers. It serves as a virtual hub for sharing experiences and accessing training materials. Over time, it will grow to include advanced modules, interactive webinars, discussion forums, and expert advice. At least 300 local farmers are expected to benefit from this digital resource.
By combining modern education tools with local partnerships, this initiative is not only improving digital literacy but also changing how farming is perceived—making it more attractive to younger generations and more sustainable for the future.
