Scaling up Fair Trade Travel

Project completed

Fair Trade in Tourism South Africa (FTTSA) has established since 2001 the world's first and still only tourism Fair Trade certification program which has the potential to become the basis for a future worldwide Fair Trade Label for travel and tourism. With defined standards of supporting disadvantaged producers and staff along the whole supply chain and of paying a fair price and fairtrade premium for social development in the destination, Fair Trade Travel introduces a promising framework for fair and sustainable development in tourism.

Country/region Topic Period Budget
South Africa
Sustainable trade
01.06.2011 - 28.02.2017
CHF 4'350'000
Background Tourism is an important sector for economic and social development as well as biodiversity conservation in most developing countries, and the need for tourism growth to be managed sustainably is widely recognized. However, sustainable tourism certification initiatives currently in operation around the world lack the public recognition needed for real market impact, which in turn limits the benefits accruing to businesses, destinations, communities and other stakeholders.
Objectives Increased income from tourism for South Africa/southern Africa
Medium-term outcomes FTTSA ensures the strengthening of the FTT system, advocates for its outreach and engages in market development activities. Outsourced service providers are responsible for managing the certification scheme (FLO-Cert) and providing business development services to enterprises seeking to enter the FTT system. Demand-side activities are implemented with the support of tourism boards and associations, tourism advocacy organisations in source markets, Fairtrade organisations, SIPPO and tour operators.

Expected results:   The project pursues five main goals: 1) Increase demand in international and domestic tourism source markets-2) Increase and diversify the supply of FTT-certified products-3) Apply FTT standard and principles to tourism value chains (tour packages)-4) Establish the basis for a global FTT system (outreach)-5) Create a sustainable FTTSA organisation.

Directorate/federal office responsible SECO
Credit area Development cooperation
Project partners Contract partner
  • Fair Trade Labelling Organisation

Budget Current phase Swiss budget CHF   4'350'000 Swiss disbursement to date CHF   0 Budget inclusive project partner CHF   8'210'000
Project phases

Phase 2 01.06.2011 - 28.02.2017   (Completed)