Switzerland at Expo 2020 Dubai: Federal Councillor Cassis takes policy decision on sponsorship deal

30.07.2019

The FDFA is no longer pursuing the possibility of a sponsorship with Philip Morris International (PMI) for the Swiss pavilion at Expo 2020 Dubai. Federal Councillor Ignazio Cassis made this decision so as not to undermine the primary objective of the Swiss presence in Dubai, which is to convey a positive image of Switzerland. Mr Cassis has also instructed Presence Switzerland to revise the FDFA's current sponsorship policy by the end of 2019.