Starting shot for the House of Switzerland at the Winter Olympics in Pyeongchang

Media release, 07.02.2018

Today the House of Switzerland opens its doors two days before the start of the Winter Olympics in South Korea. Hosted by Presence Switzerland, the House of Switzerland is the meeting place in Pyeongchang for Swiss athletes, their fans and sports enthusiasts from around the world. The House of Switzerland will also be used together with public and private-sector partners to present Switzerland to the South Korean and international public as an ideal tourist destination and a country of innovation and sports enthusiasts.

The House of Switzerland in Pyeongchang
The House of Switzerland is the meeting place in Pyeongchang for Swiss athletes, their fans and sports enthusiasts from around the world. © FDFA / Presence Switzerland

As one of the few national houses open to all members of the public, the House of Switzerland is a vibrant meeting place in the heart of Pyeongchang. Located directly below a ski slope open to tourists during the games and in close proximity to the Olympic Village and the venue of the technical alpine events, the House of Switzerland guarantees maximum visibility for Switzerland.

In cooperation with the partner organisation Swiss Olympic, the Swiss Olympic team and their fans will gather here with sports enthusiasts and media professionals from all nations to watch the events and celebrate the medals won by Swiss athletes. The House of Switzerland also hosts SRG SSR television and radio studios.

"Visitors to our little piece of Switzerland will even be able to ski and play hockey! No previous House of Switzerland has been so close to our athletes and embodied so perfectly the winter sports that are written into our DNA," noted Ambassador Nicolas Bideau, head of Presence Switzerland.

The House of Switzerland, measuring 1,400 square metres, will also offer its approximately 100,000 expected visitors a restaurant serving Swiss specialities, two shops, an attractive outdoor area with a large screen to watch the events, an après-ski bar and a Swiss market consisting of six traditional chalets where Swiss tourism, culinary specialities and innovation will be showcased in cooperation with various public and private-sector partners. The restaurant's menu features raclette, fondue, dried meat and rösti, as well as a selection of Swiss wines. The timber structure of the two main buildings was used in 2016 for the Summer Olympics in Rio de Janeiro.

One of the attractions of the House of Switzerland is a 50-square-metre synthetic ice rink where visitors can practise shooting pucks into hockey nets. The House of Switzerland also offers ski lessons on the nearby slopes with innovative skis and boots made in Switzerland.

Sion 2026 is using one of the House of Switzerland chalets to present its bid for the 2026 Winter Olympics. "The House of Switzerland is a unique platform to launch the Sion 2026 campaign internationally. The entire Swiss Olympic family will be here to present to the world one of the strongest bids ever made to host the Winter Games," said Ambassador Bideau.

Partners, sponsors and VIPs from the worlds of sport, business, politics and culture will use the House of Switzerland as a platform to promote business and trade opportunities, and also to hold receptions and press conferences. The President of the Swiss Confederation, Alain Berset, will be welcomed at the House of Switzerland on 10 February together with representatives from the International Organisation of La Francophonie. Guy Parmelin, head of the Federal Department of Defence, Civil Protection and Sport, will also visit the House of Switzerland.

On 22 April 2015, the Federal Council approved the use of the House of Switzerland for Switzerland's communication activities at the 2018 Olympic Winter Games in Pyeongchang. The budget for Switzerland's presence amounts to CHF 3.3 million, a third of which is being funded by third parties as part of a public-private partnership. Switzerland's presence in Pyeongchang offers Swiss private and public-sector partners and companies a wide range of opportunities to make inroads into the Korean market.

During the Paralympic Games from 9 to 18 March 2018, Switzerland will host a joint 'Alpine House' together with Germany and Austria.


Further information:

Photos of the House of Switzerland: © FDFA/Presence Switzerland
PyeongChang 2018 – House of Switzerland


Address for enquiries:

Ambassador Nicolas Bideau
Head of Presence Switzerland
nicolas.bideau@eda.admin.ch
Tel.: +41 79 667 69 15

Information FDFA
Bundeshaus West
CH-3003 Bern
Tel.: +41 58 462 31 53
Fax: +41 58 464 90 47
E-Mail: info@eda.admin.ch


Publisher:

Federal Department of Foreign Affairs