Sustainable tourism (Tisza)

Project completed
River Tisza
The goal of the project is to strengthen appreciation of the unique natural landscape of Northern Hungary along the river Tisza and the cultural assets of the region. © SECO

As part of its enlargement contribution, Switzerland is supporting this tourism project to strengthen Destination Management Organizations (DMO) in the economic development areas of Northern Hungary and the Northern Great Plain. The project focuses on cultural tourism.

Country/region Topic Period Budget
Hungary
Promoting economic growth and improving working conditions
Export promotion for SMEs
01.10.2010 - 31.01.2015
CHF 1'049'120

Note: the texts under all the headings, with the exception of 'Results achieved', describe the situation before the start of the project.

Background

In 2005 Hungary developed an overall tourist strategy called National Tourism Development Strategy of the Hungarian Tourist Authority (2005-2013). A National Medical Tourism Development Plan (2007-2013) was added to it. The strategy direction of these formal documents includes the setting up of larger destination management organizations in several regions to restructure the tourist institutional system, strengthen the tourist values of the region, and thus contribute to employment creation.

Hungarian registration number: SH 6/6

Objectives

One goal of the project is to develop a Destination Management Organization, strengthen the touristic values of the region, and thus to contribute to increased competitiveness of the region and employment creation. Based on provincial values and ecotourism in the defined region, this project will not only lead to job creation in the specific sectors concerned, but also take into account all stakeholders directly or indirectly related to the concept.

Target groups

The beneficiaries are business providers of the region, small and medium touristic enterprises of the least developed Hungarian micro-regions, members of the Tourist Destination Management Organization and, as a result of the increased competitiveness of the region, residents of the region.

Activities
  • A tourist-friendly campaign will be planned and executed
  • Marketing tools and educational material will be developed, supplemented with missing information and enforced
  • Trainings (accomplishment of an educational series and online trainings) will be provided
  • A new qualifying and benchmarking service system will be created
  • The organization and implementation of a specific tourist cluster will be implemented
Results

Achieved results:  

  • A specific tourist attraction register for the seven landscape centres alongside the 120 km stage of the river Tisza has been designed and presented. It allows to discover unusual landscapes as well as other natural and environmental attractions.
  • Ten tourism clusters have been established to strengthen network cooperation in eco-, agro-, fishing, equestrian, gastro-, hunting, bird-watching, arts and crafts, accomodation and lodging, and botanical tourism.


Directorate/federal office responsible SECO
Credit area Swiss Contribution to the enlarged EU
Project partners Contract partner
  • Hungarian National Development Agency

Implementing partner
VÁTI Ltd and GIS Foundation for Governances

Budget Current phase Swiss budget CHF   1'049'120 Swiss disbursement to date CHF   76'563
Project phases

Phase 3 01.10.2010 - 31.01.2015   (Completed)

Phase 2 01.10.2010 - 31.12.2014   (Completed)