Brochures about Switzerland

2024: Pretty Good Economy (PDF, 34 Pages, 8.9 MB, English)

'Pretty Good Switzerland' is the theme of the two-year public diplomacy campaign 2024-2025 of the Embassy and Consulates of Switzerland in China. In 2024, the campaign focused on Economy, marking the 10th anniversary of the Sino-Swiss Free Trade Agreement. This brochure highlights Switzerland's economic strengths across 12 key sectors, including banking and finance, consumer goods, infrastructure and tourism, and vocational education.

2023: Diversity + Me (PDF, 33 Pages, 11.7 MB, English)

'Diversity + Me' was the theme of the Swiss Embassy's public diplomacy cultural activities for 2023. This brochure focuses on multilingualism, multiculturalism, social mobility, disability, direct democracy, age, gender, HIV and LGBTQIA+. Each article includes short portraits of prominent Swiss people, to give an in-depth view of the challenges and successes of inclusion in Swiss society.

2022: Swissplained (PDF, 29 Pages, 12.2 MB, Chinese)

'Swissplained' was the theme of the Swiss Embassy's public diplomacy cultural activities for 2022. This brochure provides a close view on Switzerland in various aspects: Swiss wine, Swiss cross, humanitarianism, VPET, animals & plants, open air festivals, public transport, crypto valley and multilingualism.