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MARP Annual Learning Workshop: The secret of success is a unique brand identity and recognized quality.


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Local news, 27.08.2015

The Market Access for the Rural Poor through Value Chain Promotion Program (MARP) enables poor rural households to participate in selected agricultural value chains and so to increase their income. MARP selected four projects that aim to increase the income of at least 10,000 poor households, especially rural ethnic minorities and poor women, active in the value chains tea, rattan, bamboo, silk, hemp, cardamom, cinnamon, and star anise. The Swiss Agency for Development and Cooperation (SDC) finance MARP to the tune of 5 million USD.

Mr. Samuel Waelty, Country Director of Swiss Cooperation Office in Vietnam, delivered the opening speech in the MARP Annual Learning Workshop 2015. Photo by SCO Vietnam.

Forty participants form NGOs, SDC, enterprises and farming households met at the 2015 Annual MARP Learning event in Hanoi on 27 August 2015.

The four projects – implemented by Oxfam, Helvetas, SNV, Vietcraft and their private and government partners - shared their experiences in up-stream interventions and improving private sector linkages. Topic covered included the organizations of farmer groups, the sustainability of these groups after the end of the MARP support, working with ethnic minorities not fluent in Vietnamese and partly illiterate, selection of adapted approaches when working with different partners, differentiation and culture preservation in handicraft production. 

The Workshop’s presentations attracted great attention from participants, especially enterprises. In the photo, Mr. Phong, an active enterprise partner questioned about SNV’s experience in farmer group organization. Photo by SCO Vietnam.

Mr. Samuel Maruta, Founder & Chairman of MAROU, Faiseurs de Chocolat, SDC’s special guest speaker, presented the impressive development of MAROU Chocolate in the national and international market.  Four years after the establishment of the company in 2011, the Vietnamese chocolate is sold in hundreds of points of sale in over 20 countries worldwide. He disclosed that the secret of the success lies in a unique brand identity and in strictly maintaining the highest quality of MAROU chocolate – fully created and made in Vietnam and by Vietnamese people.

Mr. Samuel Maruta, guest speaker to the MARP Annual Learning Workshop 2015 shared how MAROU Chocolate succeeded in the international markets. Photo by SCO Vietnam.

The inspiring story of MAROU Chocolate story revealed how to turn an idea into reality and it provided the participants with valuable input for their own work in their value chains, be it bamboo, textile or tea.

Further project information can be found here. 

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Dernière mise à jour 27.11.2017