Export Promotion

The Swiss Business Hub Germany (SBH) is the first point of contact for Swiss and Liechtenstein companies that want to develop their business in Germany and promotes Switzerland as a business location. The locally well-established team assists in expanding the market presence in Germany by preparing a service package based on specific requirements and business priorities: targeted, personalised and modular.

  • Marketing services
    Industry and product analysis and trend-spotting, bespoke market studies, market compatibility test, in-depth competition assessments and benchmarking, adaptation of marketing material, B2B/B2C sales pipeline development, etc.
  • Partner search
    Identification and profiling of suitable distributors, agents, representatives or import partners. Introduction to a shortlist of potential partners with portfolios consistent with the targeting strategy
  • Promotional events
    Organisation of exclusive opportunities and provision of facilities for Swiss and Liechtenstein companies to promote the company and the products in Germany

Get an overview of the Swiss Business Hub Germany’s products and services on the S-GE website.


Swiss and Liechtenstein companies interested in the German market often demand the following services:

  • Market flash: Interview with three experts in order to get a first impression of the market
  • Import analysis: Analysis of the official German import statistics for certain HS-codes by trademarks or importers
  • Business partner search: Establishing a longlist and shortlist of potential business partners in order to find a reliable representative in the country
  • Fact finding trip: Organisation of a rich and varied program for a delegation including meetings with potential partners and experts


Exporting successfully! Read how SMEs export successfully to Germany.

Exporting successfully!