Export Promotion Products & Services

The Swiss Business Hub Southern Africa (SBHSA) is the point of contact for Swiss and Liechtenstein companies that want to develop their business in the Sub-Saharan Africa region with focus on South Africa, Botswana, Mauritius, Angola, Mozambique and Kenya and to companies in the region searching for a business partner in Switzerland. The locally well-established team will help you decide on a suitable market strategy for the Sub-Saharan Africa region. The SBHSA will prepare a service package based on your specific requirements and business priorities: targeted, personalised and modular. It works with a wide network of local partners and industry experts.

Examples of provided services are:

• Marketing services
  Industry and product analysis and trend-spotting, bespoke market studies, market compatibility test, in-depth competition assessments and benchmarking, adaptation of marketing material, B2B/B2C sales pipeline development, etc.
• Partner search
  Identification and profiling of suitable distributors, agents, representatives or import partners. Introduction to a shortlist of potential partners with portfolios consistent with your targeting strategy.
  For companies in Sub-Saharan Africa: Identification and profiling of suitable Swiss export and technology partners. Introduction to a shortlist of potential partners, organisation of fact finding trips to Switzerland.
• Promotional events
  Organisation of exclusive opportunities and provision of facilities for Swiss and Liechtenstein companies to promote themselves and their products in South Africa.

Get an overview of the Swiss Business Hub Southern Africa products & services on the S-GE website.

Swiss and Liechtenstein companies interested in the Sub-Saharan Africa market often demand the following services:

• Market flash: Interview with three experts in order to receive a first impression of certain markets.
• Import analysis: Analysis of the official import statistics for certain HS-codes by trademarks or importers.
• Business partner search: Establishing a longlist and shortlist of potential business partners in order to find a reliable representative in the country.
• Fact finding trip: Organisation of a comprehensive program for a delegation including meetings with potential partners and experts.