Swiss Business Hub Middle East

The Swiss Business Hub Middle East (SBH ME) is part of the Consulate general of Switzerland in Dubai. It supports SMEs from Switzerland and Liechtenstein in their business development in the Middle East and provides Middle Eastern companies with information on Switzerland as a business location.

The Swiss Business Hub also represents Switzerland Global Enterprise (S-GE), the official Swiss agency for export and investment promotion. It has access to in-depth market knowledge through a local network of experts in all sectors of the economy.

Export promotion

The SBH advises and supports small and medium-sized enterprises (SMEs) from Switzerland and Liechtenstein wishing to explore and seize export opportunities in the region, especially in the UAE, Saudi Arabia, Qatar, Oman, Bahrain and Kuwait markets.

In cooperation with its local partners, the SBH ME offers a wide range of trade promotion services in addition to the basic services provided by all Swiss Embassies:

  • Market analysis
  • Legal clarification
  • Business partner search
  • Business Trips
  • Support in the target market
  • Trade fair presence

Swiss and Liechtenstein companies may access these services and offerings through Switzerland Global Enterprise, by contacting S-GE’s country consultants.

S-GE Services At A Glance

Switzerland as a business location for Middle Eastern companies

The SBH ME is the first point of contact for Middle Eastern companies interested in Switzerland as a business location. 

More information on location promotion by Switzerland Global Enterprise can be found at https://www.s-ge.com/de/non-sbh

Export and investment promotion

A broad overview of Swiss services compiled by the FDFA, SECO and the Swiss representations abroad

Team and contacts

The Swiss Business Hub Middle East is composed of three offices. The head office is located in the UAE (Dubai) and the other ones in Saudi Arabia (Riyadh) and Qatar (Doha).