Swiss Fairtrade Towns

Fairtrade records impressive growth in the last decade, nowadays over 6 million smallholders and workers benefit directly from improved livelihoods. Growth of fairtrade is expected to continue. In Switzerland a market saturation can be observed for fairtrade bananas and flowers, for many other, especially new products via new trading channels have good market prospects. Fair Trade Towns is an initiative that so far has been successfully implemented in over 24 countries, since 2014 it is materializing in Switzerland.

Swiss Fairtrade Towns aims at the commitment of many towns and communities in Switzerland for Fairtrade.

At least 55 towns or communities reach Fair Trade Town status and are fully committed to fairtrade by 2018.

At least 100 action group in communities get active and lobby for Fair Trade Town by 2018.

The yearly consumption of fairtrade products increases from CHF 50 to CHF 70 by 2018.

Switzerland remains World Champion in fairtrade turnover per capita.

Principaux résultats attendus:  

Commitment of the towns/communities for fairtrade.

Task Forces established by the towns/communities coordinate the fairtrade engagement.

Retail business and gastronomy/hotels offer fairtrade products.

Institutions and private and public enterprises use fairtrade products.

Public Relations raise awareness of and knowledge about fairtrade in the population.

Phase 1 01.03.2014 - 31.12.2019   (Active)