The Swiss Business Hub (SBH) is part of the Swiss Embassy in Tokyo. It supports SMEs from Switzerland and Liechtenstein in their business development in Japan and provides Japanese companies with information on Switzerland as a business location.
The Swiss Business Hub also represents Switzerland Global Enterprise (S-GE), the official Swiss agency for export and investment promotion. It has access to in-depth market knowledge through a local network of experts in all sectors of the economy.
The SBH Japan advises and supports small and medium-sized enterprises (SMEs) from Switzerland and Liechtenstein wishing to explore and seize export opportunities in the Japanese market. Newest technologies related to circular economy (decarbonisation), machinery, life sciences, personalized health (aging of the population) offer a particular potential in the Japanese market.
In cooperation with its local partners, the SBH Japan offers a wide range of trade promotion services in addition to the basic services provided by all Swiss Embassies:
Swiss and Liechtenstein companies may access these services and offerings through Switzerland Global Enterprise, by contacting S-GE’s country consultants.
The SBH Japan is the first point of contact for Japanese companies interested in Switzerland as a business location. Switzerland is the most competitive business location in the world. Innovative strength and technology, a liberal economic system, political stability and close ties with foreign markets, an excellent education and healthcare system, outstanding infrastructure and a high quality of life as well as a competitive tax system are good reasons for companies to locate in Switzerland. Particular areas of interest for Japanese companies are related to high-tech sectors such as robotics, advanced manufacturing, healthtech, AI, blockchain, cleantech, etc.
More information on location promotion by Switzerland Global Enterprise can be found at here in English and in Japanese.
