On 2 November 2017 the Swiss Embassy hosted a panel discussion with
three small and medium-sized enterprises (SMEs) from the UK (Brompton
Bicycle Ltd, Bremont Watch Company, Ramsden International) and three
SMEs from Switzerland (Regloplas AG, Arktis Radiation Detectors Ltd,
Panolin International Inc.), all of which are successful in exporting
their products. The idea of the panel was to learn from one another’s
experiences and engage the audience in the debate.
Small and medium-sized companies are the backbone of the British and
Swiss economies. Discussions revealed that while there are country
specific success factors, some lessons learned are universal. These
are, for example, the importance of long-term partnerships as well as
a physical presence in and thorough knowledge of the foreign market.
The entrepreneurs on the panel agreed that innovation is a key
element to success. Eagerness to push in new directions and to turn
new ideas into useful products is important and helped these companies
to be internationally successful.