Switzerland’s cultural projects in the US

Swiss Touch Campaign: Pairing Tradition With Innovation

One Table. Countless Ideas. #SwissTouch
One Table. Countless Ideas. #SwissTouch © Embassy of Switzerland

Switzerland is often associated with its chocolate-making and cheese making traditions. But there is far more to our country than its well-known culinary delicacies. As a world-leading country in innovation, Switzerland draws its distinctive character from both innovation and tradition. That is what the Swiss Touch campaign is all about. Led by the Swiss representations in the United States, it aims to showcase Switzerland’s uniqueness through both of those assets. Thanks to a Swiss-made table with digital features, we are bringing together experts and opinion leaders from all over the United States and Switzerland to engage in forward-looking conversations to generate new ideas.

Swiss Touch Campaign: Pairing Tradition With Innovation

One Table. Countless Ideas. Swiss Touch Campaign has been launched! Follow the journey.

Swiss Touch(es) Base In The U.S.

Swiss Touch Campaign arrives in Washington, D.C. and starts off on the National Mall!

Swiss Touch at the U.S. National Archives

The Swiss Touch table at the U.S. National Archives discussing how to keep up with digital information

Swiss Touch is launched at the base of the Matterhorn

Mid-January 2017 marked the launch of the Swiss Touch campaign taking place at the base of the Matterhorn

Swiss Touch at the National Building Museum

The Swiss Touch table was featured in the grand hall of the National Building Museum hosting discussions on how will smart communities be built in the future?

Swiss Touch is launched at the base of the Matterhorn.
Swiss Touch is launched at the base of the Matterhorn. © Embassy of Switzerland
Swiss Touch on the National Mall
Swiss Touch on the National Mall © Embassy of Switzerland