Access Agriculture: Video-mediated farmer-to-farmer learning for sustainable agriculture

Farmers in the developing world often lack the appropriate training and advice to optimise and adjust their farming practices, and require better access to information, inputs and markets. Scattered, of limited quality and with a relatively weak outreach in many contexts, rural advisory services to farmers may be improved if service providers can more easily access quality training material on agricultural practices through video media.

The overall goal of this initiative is to strengthen capacities of and linkages between multiple stakeholders to enhance the effectiveness of producing, disseminating and using agricultural training videos to improve farmers’ food security and livelihoods.

Rural advisory service providers and farmers in six African countries: Benin, Mali, Uganda, Malawi, Kenya and Egypt. Rural advisory service networks and agro-food industry internationally.

• Demand-driven farmer training films are produced, disseminated and used in six countries and globally
• Partners in the six countries have strengthened their capacities in producing farmer training films
• The AA web platform is a reference for agricultural videos worldwide
• Strong working partnerships with rural advisory service networks and the agro-food industry are established

Results from previous phases:  

The entry phase of eight months allowed for the identification of key national stakeholders and the launch of partnerships in six African countries.

Phase 1 01.04.2012 - 29.02.2016   (Completed)