Farmers in Kenya who live in remote and rural areas lack access to high-quality and affordable agricultural inputs such as seeds, fertilisers and pesticides, which they need to improve their yields. This issue stems from the lack of retailers serving these areas. For retailers, selling in remote and rural locations is associated with higher transport costs, longer travelling times and lower income.
Shamba Pride, a Kenyan distribution company for agricultural products and services, provides agricultural inputs in such remote areas. It is supported by the Impact-Linked Fund for Eastern and Southern Africa (ILF ESA), via the SIINC financing model. ILF ESA, a partner organisation of the SDC, supports organisations with a social impact in Eastern and Southern Africa.
Shamba Pride buys agricultural inputs directly from manufacturers at preferential prices and sells them to local agricultural traders known as DigiShops, who operate based on a franchise model. Shamba Pride offers farmers access to high-quality agricultural inputs at affordable prices.
Alongside the competitively priced products, franchisees also receive access to technology, including for efficient and transparent order processing and electronic invoicing. In addition, key performance indicators are agreed and reviewed annually between ILF ESA and Shamba Pride, namely: growth in the number of DigiShops in rural regions, in the percentage of DigiShops offering climate-friendly products, and in the percentage of organic agricultural inputs sold. The associated incentives mean that Digishops are operated in places where there would otherwise be no offer, which in turn allows clients to improve their earnings and income. Once they are open and integrated into the system, the impact of the DigiShops is long-lasting.
The sixth session of the IC Forum 2025 will examine a range of issues, including how international donors and philanthropists can use innovative opportunities such as ILF to help unleash the potential of the private sector in reducing poverty and inequality.